Foresight 19: The virtual real estate rush + the new key to consumer loyalty
theforesight.substack.com
A bi-weekly newsletter diving into the concepts, people and brands shaping the future of retail, entertainment and connectivity. Welcome back to Foresight! There’s a land rush happening in virtual worlds, where developers are snapping up real estate to build immersive, virtual shopping districts as the future of e-commerce. The Sandbox and Decentraland have become leading platforms in the space and a new area of focus for brands and designers, as the virtual platforms enable people to buy, rent out and develop virtual real estate, including stores and event venues. We explore this more below and why brands should be paying attention.
Foresight 19: The virtual real estate rush + the new key to consumer loyalty
Foresight 19: The virtual real estate rush …
Foresight 19: The virtual real estate rush + the new key to consumer loyalty
A bi-weekly newsletter diving into the concepts, people and brands shaping the future of retail, entertainment and connectivity. Welcome back to Foresight! There’s a land rush happening in virtual worlds, where developers are snapping up real estate to build immersive, virtual shopping districts as the future of e-commerce. The Sandbox and Decentraland have become leading platforms in the space and a new area of focus for brands and designers, as the virtual platforms enable people to buy, rent out and develop virtual real estate, including stores and event venues. We explore this more below and why brands should be paying attention.