Foresight 04: A digital wearable NFT marketplace + brand-owned entertainment studios
theforesight.substack.com
A bi-weekly newsletter diving into the concepts, people and brands who are shaping the future of fashion, beauty and retail. Welcome back to Foresight! Building on the NFT craze, today we’re talking about an interesting new marketplace for digital wearable NFTs that was created in part by Vancouver-based Dapper Labs (we love a homegrown Canadian tech startup!), that’s set to launch in beta this summer. The potential for fashion brands in the avatar space seems to have caught the attention of only a few luxury houses so far, but with 60% of avatar users (specifically in the gaming sector) claiming they’ve purchased digital clothing for their avatars (HS Fashion x Gaming White Paper, 2021), this is worth paying attention to.
Foresight 04: A digital wearable NFT marketplace + brand-owned entertainment studios
Foresight 04: A digital wearable NFT…
Foresight 04: A digital wearable NFT marketplace + brand-owned entertainment studios
A bi-weekly newsletter diving into the concepts, people and brands who are shaping the future of fashion, beauty and retail. Welcome back to Foresight! Building on the NFT craze, today we’re talking about an interesting new marketplace for digital wearable NFTs that was created in part by Vancouver-based Dapper Labs (we love a homegrown Canadian tech startup!), that’s set to launch in beta this summer. The potential for fashion brands in the avatar space seems to have caught the attention of only a few luxury houses so far, but with 60% of avatar users (specifically in the gaming sector) claiming they’ve purchased digital clothing for their avatars (HS Fashion x Gaming White Paper, 2021), this is worth paying attention to.